AI · Retail
AR/AI body scanning — solving bra fit.
70% of women wear the wrong sized bra. We replaced the measuring tape with LiDAR. +72% accuracy. +82% conversion lift.
Client
Savage X Fenty
Year
2022
Discipline
AI · Retail
The problem
Where it started.
The intimates industry's worst-kept secret: most women are wearing the wrong size. The legacy fix is invasive — a stranger with a measuring tape — and the digital alternative was a guess. The opportunity: use the depth-sensing hardware already in everyone's pocket to solve a problem the category had ignored for fifty years.
The build
What we shipped.
Gen 1 was 'friend mode' — LiDAR + AR captured precise scan points using the iPhone's depth sensor while a partner held the phone. Each point fed a sizing matrix, and a machine-learning layer recommended size and product based on body data. Gen 2 designed for retail: an 8-LiDAR fitting room scans a customer in 2–3 seconds, plus a self-scan mode for at-home privacy.
The result
What it did.
Gen 1 in production: +72% improvement in size accuracy and a 82% lift in conversion on participating SKUs. Patents filed. Gen 2 fitting-room hardware in pilot. The first time the bra-fit problem has been solved at scale without a tape measure.
+72%
size accuracy
+82%
conversion lift
8× LiDAR
Gen 2 fitting room
