E-commerce · Retail
Bondi Born — scaling Australian luxury globally.
An Australian premium swim and resort brand growing past its DTC roots. We’re scaling the operations underneath the brand — across two storefronts, two markets, and the gap between them.
Client
Bondi Born
Year
2026
Discipline
E-commerce · Retail
The problem
Where it started.
Bondi Born’s product is the kind of premium swim that wins on craft — proprietary Sculpteur®, Embodee™, and Singuleur® fabrics, made-to-last cuts, the right kind of Australian provenance. The brand was outgrowing its operating layer. Two storefronts (ANZ and INTL) running on different policies, different size charts, different returns platforms — and a 43% return rate eating $396K out of $921K in revenue. The shopfront was scaling. The economics underneath weren’t.
The build
What we shipped.
We started where the dollars were: returns. Built a full diagnostic (policy comparison, UX audit, bracket-buying analysis, fit-quiz forensics) and a tiered roadmap — immediate policy alignment between storefronts, fabric-specific fit notes on every PDP, a cart-level intervention for bracket buys, and a multi-size order fee that targets the actual bad behaviour without punishing normal customers. Layered fit-quiz optimisation, return-reason analytics, and a repeat-returner policy on top.
The result
What it did.
Conservative model: 15–24% drop in return rate, $60–96K in recovered annual margin. Optimistic with full roadmap: $100–160K. Target: 43% → 20–25% within six months — putting the brand back on the right side of the premium-swim industry benchmark and freeing margin to fund the global growth Bondi Born is pursuing next.
$120–200K
annual margin recovery
43% → 22%
return-rate target
2
storefronts realigned
