E-Commerce · Media
Savage X Fenty Show — NYFW Vol 1, 2 & 3.
Disrupted New York Fashion Week with three shoppable streaming specials. 10× conversion during and after each premiere. Three Webbys, one Emmy.
Client
Savage X Fenty
Year
2018–2021
Discipline
E-Commerce · Media
The problem
Where it started.
Fashion week was exclusive by design — a closed room, an invite-only audience, runway looks the public couldn't buy for six months. We wanted the inverse: a fashion show that was inclusive, streamable, and shoppable in real time. The retail moment had to be the show, not a follow-up email.
The build
What we shipped.
Built and ran the digital strategy across all three volumes (NYFW '18, Barclays Center '19, LA Convention Center '20, Westin Bonaventure '21). Shoppable layers on Amazon Prime's Savage X Fenty Show. Models, performers, and choreography from a who's-who of culture. We owned acquisition and conversion playbooks around each premiere.
The result
What it did.
10× conversion and AOV lift during and after each show. Three Webby Awards. Two Set Decorators Society of America nominations and an Art Directors Guild nomination. In 2022, the Primetime Emmy for Outstanding Choreography (Variety/Reality) for Parris Goebel's Vol 3. The Show is now SXF's Super Bowl moment — annual, must-watch, brand-defining.
10×
conversion + AOV
3
Webby Awards
Emmy
Vol 3 choreography
