E-Commerce · App
Fabletics Fit — fitness app for VIP members.
Late to the shopping-app party, so we built the app the brand actually needed. On-demand workouts with celebrity trainers. +130% engagement, +75% retention.
Client
Fabletics
Year
2020
Discipline
E-Commerce · App
The problem
Where it started.
Fabletics needed a mobile strategy that complemented — not duplicated — the desktop shopping experience. A 'me-too' shopping app would've been dead on arrival, and the VIP membership program needed a perk that justified the price point in app form.
The build
What we shipped.
Built Fabletics Fit — an on-demand fitness app integrated into the VIP membership stack. Workouts hosted by well-known influencers and best-in-class trainers, scheduled programs, progress tracking. The app shipped as a membership benefit, not a standalone — every workout completed compounded VIP retention.
The result
What it did.
130% lift in engagement vs. the prior mobile experience. 75% increase in membership retention among Fit users. The app became one of the higher-leverage retention tools across the TechStyle portfolio.
+130%
engagement lift
+75%
membership retention
VIP
membership benefit
