E-Commerce · Media
Live shopping for Savage X Fenty.
Borrowed the playbook from China's $480B live-shopping market and built it for a US audience. Top show: 1.9M views, +45% conversion, Bambuser Fashion award.
Client
Savage X Fenty
Year
2022
Discipline
E-Commerce · Media
The problem
Where it started.
China's live-shopping market is a $480B beast. The US is sub-$11B and growing fast. Most brands testing the channel were treating it like a QVC reboot — talking-head host, generic product carousel, low-energy production. The category was starved for a playbook that took it seriously.
The build
What we shipped.
Designed a live-shopping format built on SXF's strengths: ambassador and influencer hosts, a mini-concert and runway sensibility, and a shoppable feed that didn't break the show's energy. Programmed multiple events with rotating talent and tied each one to a calendar moment.
The result
What it did.
Top show: City Girls — 1.9M views and a 45% lift in conversion versus baseline. Bambuser Fashion conference award for the best live-shopping show in the category. Set the bar for what live shopping looks like when a brand actually leans in.
1.9M
views (top show)
+45%
conversion lift
Award
Bambuser Fashion
