Retail · E-Commerce
Savage X Fenty retail — five stores, omnichannel from day one.
Took a digital-first brand into physical retail without losing the brand. Five flagships. Breakeven inside 6 months. Payback inside 14.
Client
Savage X Fenty
Year
2022
Discipline
Retail · E-Commerce
The problem
Where it started.
Savage X Fenty was a digital-native subscription brand. The instinct of most DTCs going to retail is to drop a glossy box on a high street and hope the brand carries it. We wanted the opposite — a retail experience that was genuinely omnichannel: customer profile, product, conversion data, fitting tech all flowing through one stack.
The build
What we shipped.
Owned concept, design, and tech build for the first five Savage X Fenty stores — Las Vegas, Los Angeles, Houston, Philadelphia, Washington DC. Wired Customer 360, RFID inventory, smart fitting rooms, and unified POS into the same platform that ran the website. New store openings reused 80%+ of the digital stack.
The result
What it did.
Performance lifts across every KPI from revenue through gross margin. Stores broke even on buildout inside 6 months and hit payback inside 12–14. Set the playbook for SXF's continued retail expansion.
5
flagships launched
6 mo.
breakeven on buildout
12–14 mo.
payback period
